Job Title: Marketing Executive
Responsible to: Marketing Manager and ultimately Head of Leisure and Tourism
Liaising with: Events Manager, Leisure and Tourism and wider estate Team
Department: Leisure and Tourism
Location: Raby Castle, Park and Gardens
Hours: Full time, weekends and evening work may be required
Qualifications: A degree in marketing (or a professional marketing qualification)
Experience: Experience preferred
Salary: £24,000 per annum
Job Ref: VA162-2024
Deadline: Friday 6th September
Job details
A Marketing Executive at Raby Estates is one of the most diverse roles there is to offer with the unique opportunity to support the marketing team across a range of locations and each and every department throughout this beautiful country estate.
The recent developments at Raby Castle, Park and Gardens have put Raby on the map as a leading lifestyle destination in England, complete with heritage buildings, remodelled gardens, stylish shopping, fascinating history and local food. Alongside, High Force Hotel & Waterfall and range of departments across the Estate.
We are looking for someone bursting with ideas to enhance and grow engagement across Raby Estates existing social media channels with high quality and engaging content such as reels, digital trends and influencers. This candidate will have an excellent, creative eye, enabling them to choose just the right imagery to represent this beautiful place appropriately. They will be articulate and confident enough to add engaging, compelling copy to these images, checking carefully for accuracy and correct tone of voice. This style will be developed across other marketing platforms too, including direct email marketing and the estate website, driving SEO and website traffic. Working closely with the Marketing Manager, the role will support with strategic marketing campaigns and analysing digital data.
This awe-inspiring family run estate is vast and thriving with opportunities, with an abundance of news stories for both visitors and the community alike. With a diverse range of departments including, tourism, farming, buildings, forestry, land management and sporting – no two days are ever the same!
What you’ll be doing
The successful candidate will oversee social media, content creation, website management, email marketing and influencer liaison alongside supporting on an ever-growing seasonal events programme.
Full details of key tasks and responsibilities are available in the job description.
What we need to see
We are looking for someone bursting with ideas to enhance and grow engagement across Raby Estates existing digital channels with high quality and engaging content such as reels, digital trends and influencers. This candidate will have an excellent, creative eye, enabling them to choose just the right imagery to represent this beautiful place and fantastic events schedule appropriately.
Working closely with the Marketing Manager, the role will support strategic marketing and events campaigns and analysing data.
Overview of Raby Estates
Raby Estates is a thriving family run business that has been operating in County Durham and Shropshire for many centuries. The estate is diverse in terms of its landscape and comprises three main landholdings around Raby Castle and High Force in County Durham and the Shropshire Estate near Shrewsbury.
The Estate has three major landmarks; Raby Castle – one of the finest medieval castles in England, High Force Waterfall in the stunning countryside of the North Pennines and The Wrekin which is one of Shropshire’s most iconic hills. All three areas welcome visitors from far and wide, making the Leisure and Tourism aspects of the Estate a thriving part of its business.
What we’ve got to offer
We strive to offer our employees an excellent working environment and the tools to perform, enabling them to achieve their goals and be the best they can be.
As well as some of the most iconic locations to work we offer:
- Attractive Salary
- 33 days holiday (inclusive of statutory holidays)
- Group Pension Scheme (7.7% employer contribution)
- Group Life Insurance
- Free Car Parking
- Employee Health Cash Plan
- Continuous improvement through staff training and staff development programmes
- Discounts at our retail and food outlets
- Discounts to our Shropshire holiday cottage and High Force Hotel
- Free access into our leisure attractions at Raby Castle and High Force
- Behind the scenes tour of Raby Castle
- Raby Estate social events throughout the year
How to apply
If you feel you have the necessary skills, experience and personality to undertake this role, please apply below.